The Kid’s Doctor and CDC Talk #FluFreeKids on Twitter
On March 7, 2016, CDC teamed up with The Kid’s Doctor, one of CDC’s partners in flu prevention, to host a Twitter Chat about the importance of flu vaccination for children of all ages. The #FluFreeKids chat was moderated by CDC Flu Expert Becky Schicker and Dr. Sue Hubbard, pediatrician and spokesperson for The Kid’s Doctor. Leveraging the #FluFreeKids hashtag, the social conversation focused on several key topics, including flu vaccinations, children at high risk for flu complications, antivirals, preventive actions, and additional flu resources.
More than 37.8 impressions were garnered on the day of the #FluFreeKids Twitter Chat. Additional highlights from day-of results included:
- The #FluFreeKids hashtag was featured in 929 tweets and received 1,304 total engagements, including 768 retweets and 536 “Favorites.”
- An @CDCFlu tweet noting the effectiveness of the 2015-2016 season’s flu vaccine was the most retweeted piece of content with 49 shares.
- In addition to The Kid’s Doctor, 10 other current partners engaged during the Twitter chat, including: @ahahospitals, @MendedHearts, @Shot of Prevention, @NFID, @MelodyButler, @schoolnurses, @AmerAcadPeds, @mnhealth, @NACCHOalerts, and @famfightflu.
Thanks to The Kid’s Doctor’s for their support of the Twitter Chat and their efforts around flu prevention.
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