CDC Advances Health Equity Around the World
Social Media Toolkit

Overview

CDC’s global health report, CDC Advances Health Equity Around the World, highlights the work and commitment to strengthening global health equity among partner countries to prevent, prepare for, and respond to infectious disease threats. CDC’s Global Health Equity Strategy focuses on initiatives and interventions that eliminate health disparities ensuring all nations have the core public health capabilities and the health systems in place to protect the most vulnerable populations.

Our global partners are critical in efforts to eliminate health inequities, prevent epidemic threats and stop disease outbreaks around the world. Please consider amplifying the messages in this report and utilizing the social media toolkit with suggested language, graphics, animations, and shareable content across all social media platforms.

Partners can support this effort through the following activities:

• Communicate targeted messages on CDC’s initiatives to advance global health equity
• Disseminate content and participate in message amplification using your online channels (e.g., social media, blogs, listservs/newsletters)
• Share this toolkit with other relevant organizations and/or individuals and encourage their support

Top-line messages

• The U.S. Centers for Disease Control and Prevention (CDC) is the U.S. government’s lead agency for infectious disease outbreak preparedness and response activities with programmatic presence both in the United States and overseas. CDC’s global health mission is to improve the health, safety, and security of Americans while reducing morbidity and mortality worldwide.
• As the nation’s leading public health agency – and the only U.S. government agency with global reach and an exclusive focus on public health – CDC is uniquely positioned to lead many critical aspects of the U.S. government’s effort to address the world’s leading health challenges.
• CDC’s global health priorities center on health impact: saving lives, improving health outcomes, and fostering healthy populations; health security: strengthening global health prevention, detection, and response to protect Americans and populations worldwide; and public health science leadership: leading and influencing the advancement of global health science and practice.
• CDC leads program implementation to address the highest burden disease threats in the world. CDC staff and programs work to:
  • Eradicate and eliminate diseases, including polio, measles, malaria, and neglected tropical diseases
  • End epidemics, including HIV and tuberculosis
  • Address emerging infectious diseases
  • Accelerate the introduction of lifesaving vaccines
  • Strengthen public health systems around the world
  • Plan, implement, and evaluate health programs with partner countries’ ministries of health alongside the U.S. State Department and other U.S. government agencies, including the United States Agency for International Development.
• No community, district, or province within a nation will be truly safe and healthy until all nations have the core public health capabilities and the health systems in place to protect the most vulnerable populations. CDC works on behalf of the American people to eliminate health disparities around the world and strengthen global health security by partnering with other nations to prevent, prepare for, and respond to infectious disease threats.
• CDC developed its Global Health Equity Strategy to ensure that health equity and the elimination of health inequities remain central to the work and holistically transforms the agency’s approach to public health. This strategy is anchored in CDC’s CORE framework and commitment to Cultivating comprehensive health equity science, Optimizing interventions, Reinforcing and expanding robust partnerships, and Enhancing capacity and workforce engagement.
• CDC’s Global Health Equity Strategy builds upon a human rights-based approach to specifically address the availability, accessibility, acceptability, and quality of global health programs. It acknowledges that the right to health can be pursued by numerous and complementary approaches. Specific programmatic and cross-cutting goals in CDC’s Global Health Equity Strategy help countries eliminate health disparities and highlights determinants of health that negatively impact historically, socially, or geographically excluded or marginalized groups.
• CDC’s global health work is enabled by country and regional offices located in more than 60 countries worldwide. CDC Country Offices leverage expertise from across CDC to provide specialized scientific and program support to multiple countries and partners to identify shared health priorities, coordinate activities across the region, and facilitate engagement with CDC programs, priorities, and scientific expertise.
• CDC global health experts worked tirelessly with partners and public health officials to respond to the COVID-19 pandemic by leveraging and adapting longstanding investments, systems, and programs for the global COVID-19 response. CDC also simultaneously implemented innovative strategies to mitigate the impact of COVID-19 on flagship global health programs.

• CDC has extensive experience in planning for and responding to infectious disease outbreaks both within and outside of the United States. CDC’s world-renowned experts overseas are America’s first line of defense to protect Americans’ health providing essential global leadership and support during emergency responses when infectious disease outbreaks erupt
• CDC’s Global Health Equity Strategy highlights and expands upon CDC’s global health goals that focus on supporting country and regional strategies, expanding partnerships, and using data-driven science. CDC efforts work to ensure that everyone can attain the highest attainable level of health, and no one is disadvantaged from achieving this potential because of social position or any other social, economic, demographic, or geographic circumstance or physical condition.

Sample Graphics

Sample Social Media Posts

Twitter:

• @CDCGlobal is committed to advancing #globalhealthequity across the world by building partner countries’ capacity to prevent, prepare for, and respond to infectious disease threats. Read CDC’s new global health report: gov/globalhealth/resources/reports/annual/22/index.html
• @CDCGlobal’s Health Equity Strategy focuses on initiatives and interventions that eliminate health disparities ensuring all nations have the core public health capabilities and the health systems in place to protect the most vulnerable populations. Read CDC’s new global health report: gov/globalhealth/resources/reports/annual/22/index.html
• Collaboration among @CDCGlobal and partners are critical in efforts to eliminate health inequities, prevent epidemic threats and stop disease outbreaks around the world. Read CDC’s new global health report for more: gov/globalhealth/resources/reports/annual/22/index.html

Facebook:

• @CDCGlobal’s Health Equity Strategy focuses on initiatives and interventions that eliminate health disparities ensuring all nations have the core public health capabilities and the health systems in place to protect the most vulnerable populations. Read CDC’s new global health report: gov/globalhealth/resources/reports/annual/22/index.html
• @CDCGlobal is committed to advancing #globalhealthequity across the world by building partner countries’ capacity to prevent, prepare for, and respond to infectious disease threats. Read CDC’s new global health report: gov/globalhealth/resources/reports/annual/22/index.html
• A key component of global health equity is stopping disease threats where they start. @CDCGlobal, coordinating with ministries of health, other U.S. government agencies, and global health partner organizations, works to build capacity around the world to respond to disease threats. Read more in CDC’s new global health report: gov/globalhealth/resources/reports/annual/22/index.html

Instagram:

• @CDCGlobal’s Health Equity Strategy focuses on initiatives and interventions that eliminate health disparities ensuring all nations have the core public health capabilities and the health systems in place to protect the most vulnerable populations. Tap link in bio for more.
• Collaboration among @CDCGlobal and partners are critical in efforts to eliminate health inequities, prevent epidemic threats and stop disease outbreaks around the world. Read more at the link in our bio.
• CDC Global coordinates with other countries’ ministries of health, U.S. government agencies, and a variety of partners to prevent, detect & respond to global health threats. A critical component of this #globalhealthequity collaboration is stopping disease threats where they start. Read more about this work in @CDCGlobal’s new global health report, at the link in our bio.