PCD News Summary for August 27, 2020

About the Journal: Published every Thursday, Preventing Chronic Disease (PCD) is a peer-reviewed online journal established by CDC’s National Center for Chronic Disease Prevention and Health Promotion. The News Media Branch prepares press summary packets each week. To receive these press summaries on an embargoed basis, send an e-mail to media@cdc.gov. Please note that this e-mail list is for credentialed journalists only. All others, please visit Hookup to Health to sign up for e-mail updates.

Notice to News Media – PCD Release Time and Embargo Policy:
CDC’s News Media Branch releases to reporters the PCD media packet every Tuesday afternoon between 12 and 2 pm.

Embargoed until Thursday, August 27, at 12:00 PM ET

Association Between the Tips From Former Smokers Campaign and Smoking Cessation Among Adults, United States, 2012–2018

During 2012–2018, CDC’s Tips campaign was associated with an estimated 1 million sustained quits and 16.4 million quit attempts among US adults. In March 2012, the Centers for Disease Control and Prevention (CDC) launched the Tips From Former Smokers® (Tips®) campaign—the first federally funded anti-smoking ad campaign—which profiles real people who are living with serious long-term health effects from smoking and secondhand smoke exposure. To assess the campaign’s impact on quit attempts and sustained-quits, CDC analyzed data from a nationally representative longitudinal survey of U.S. adults who smoked cigarettes during 2012–2018. The 1 million quits and the 16.4 million quit attempts demonstrate that smoking cessation campaigns can be effective when they are based on scientific evidence and are of sufficient intensity and duration. Continued implementation of smoking cessation campaigns, including the Tips campaign, could accelerate progress toward reducing rates of smoking-related diseases and death.

Robin Scala
Office on Smoking and Health
Senior Press Officer
Office Phone: (770) 488-5488
Cell Phone:  (770) 265-5757
Email Address: RScala@cdc.gov

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Note: Not all articles published in PCD represent work done at CDC. In your stories, please clarify whether a study was conducted by CDC (“a CDC study”) or by another institution (“a study published by CDC”). The opinions expressed by authors contributing to PCD do not necessarily reflect the opinions of CDC or the institutions with which the authors are affiliated. PCD requests that, when possible, you include a live link to the article in your stories. 

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