Media Advisory
May 19, 1998
CDC LAUNCHES NATIONAL SKIN CANCER PREVENTION INITIATIVE MAY 20
The Centers for Disease Control and Prevention (CDC) and Donna Shalala, Secretary of the US Department of Health and Human Services, will launch a national skin cancer prevention initiative, Wednesday, May 20, on the National Mall in Washington, D.C. One million new cases of skin cancer will be diagnosed this year, and scientists agree that exposure to the sun's ultraviolet (UV) rays is a key environmental factor in the development of skin cancer. Still many Americans do not adequately protect their skin. CDC's campaign, "Choose your Cover," is primarily aimed at 18-25 year olds and features a series of Public Service Announcements that illustrate how people can protect their skin from UV rays while still enjoying outdoor activities.
The press conference will begin at 2:15 p.m. Starting at noon, exhibits and activities will be open to the public. Activities will include rock-climbing, golf putting and swing practice, basketball, a computerized morphing demonstration, and music.
What: Launch of National Skin Cancer Prevention Initiative
Date: Wednesday, May 20, 1998
Time: 1:45 p.m. Media Set up
2:15 p.m. Press Conference
12:00 p.m. 2:00 p.m., Public Event and Outdoor Activities
Who: Donna Shalala Secretary, U.S. Department of Health and Human Services
Claire V. Broome, MD Acting Director, Centers for Disease Control and Prevention
Place: The National Mall, Washington, DC off Independence Avenue, between 3rd and 4th Streets
Contacts: Mary Kay Sones (404) 639-3286
Kathy Harben (770) 488-5362
Satellite
feed: B'roll and sound bites from government, American
Cancer Society and American Academy of Dermatology experts will be
available at
Wednesday, May 20
3:45 p.m. -- 4:15 p.m.
EST
Telstar 5
Transponder 17
Downlink: 4040
Audio:
6.2/6.8
Thursday, May 21
10:30 a.m. -- 11:00 a.m. EST
Galaxy 4
Transponder 12
Downlink: 3940
Audio: 6.2/6.8
Thursday, May 21
1:30 p.m. -- 2:00 p.m. EST
Telstar 5
Transponder 16
Downlink: 4020
Audio: 6.2/6.8
Friday, May 22
1:15
p.m. -- 1:30 p.m. EST
Galaxy 4
Transponder 12
Downlink: 3940
Audio: 6.2/6.8
Saturday, May 23
1:30 p.m. -- 2:00 p.m. EST
Galaxy 4
Transponder 12
Downlink: 3940
Audio: 6.2/6.8time and
coordinates
