Strategies (Process Measures)

Communication – Frequency and alignment of communication between state public health and Medicaid agencies, including regular meetings around joint goals.

Coordination – Coordination between agencies around activities for promotion, programming, data collection and use, etc.

Staff – Dedicated staff members (such as:, liaison between agencies).

Data sharing – Data sharing agreements.

Understanding – Understanding of partner agency’s operations and processes.

State agency reporting

Based on state activities

Promotions – Number of promotions.

Speaking Opportunities – Number of Monthly Speaking Opportunities.

Paid and Earned Media; can include Social Media –

• Number and Reach of Paid and Earned Media Efforts.
  • Number and reach of paid and earned media efforts targeting populations or areas with high prevalence of smoking, secondhand smoke exposure, and chronic disease.
• Types of Social Media Activities and reach of Social Media Activities.
  • Types of social medial activities used to complement traditional paid and earned media efforts (such as: social media, positing content) and the reach of social media activities by social media site used (such as: Facebook, Twitter, YouTube).

State agency reporting

Monthly or Quarterly