E-cigarette Ads and Youth Infographics

Most e-cigarette contain NICOTINE, which can cause ADDICTION, may harm brain development, and could lead to continued tobacco product use among youth.

Youth are exposed to e-cigarette advertisements from multiple sources.

Sources of e-cigarette advertisement exposure

14.4 million youth are exposed to advertising in retail stores, 10.5 million youth are exposed to advertising through the Internet, 9.6 million youth are exposed through TV or movies, and 8 million youth are exposed through newspapers or magazines.

US students exposed to e-cigarette advertisements, by school type and number of sources of exposure

A high proportion of U.S. Middle and High School students saw e-cigarette advertisements in 2014. Specifically, 66% of U.S. Middle School Students, 71% of U.S. High School Students, and 69% U.S. Middle and High School Students Overall said they saw e-cigarette advertisements from one or more of the following four sources: retail, Internet, TV/movies, and Magazines/newspapers.

E-cigarette use among youth is rising as e-cigarette advertising grows

E-cigarette use has increased considerably among U.S. youths in recent years and corresponding increases have occurred in e-cigarette advertising expenditures.