Coordinator’s Guide

The Coordinator is responsible for managing the Ambassador Outreach Strategy at local, state, or regional levels. The Coordinator’s Guide and Ambassador Handbooks were created to help local and state programs develop a grassroots marketing strategy to increase enrollment in self-management workshops, either the Chronic Disease Self-Management Program (CDSMP) or the Arthritis Self-Management Program (ASMP). Ambassador Outreach can be used to fill one workshop in one community or many workshops in many communities. The Coordinator’s Guide is a practical manual that shows you all the necessary steps for coordinating and conducting an Ambassador Outreach Strategy.

There are three steps to coordinating Ambassador Outreach:

1. Preparing for Ambassador Outreach consists of writing a coordination plan, preparing the Person-to-Person and Spokesperson Ambassadors’ tools and Handbooks, and recruiting and training Ambassadors.
2. Implementing Ambassador Outreach includes working with Ambassadors and managing their activities.
3. Evaluating Ambassador Outreach involves documenting activities and progress toward reaching the CDSMP or ASMP enrollment goals.

Coordinator Tools

The Coordinator’s Guide

• Download the Coordinator’s Guide – [PDF – 5MB]

Preparing for Ambassador Outreach

• Planning Tools
  • Coordinator’s Work Plan Guidance – [PDF – 291KB]
  • Coordinator’s Work Plan Template – [Word – 19KB]
• Recruiting Tools
  • Person-to-Person Ambassador Job Description – [Word – 18KB]
  • Spokesperson Ambassador Job Description – [Word – 20KB]
• Training Tools
  • Ambassador Training Curriculum – [PDF – 252KB]
  • Sample Flip Chart Pages – [PDF – 143KB]
  • Ambassador Training Agenda – [Word – 17KB]
  • Ambassador Training Certificate Template – [Word – 100KB]
  • Person-to-Person Ambassador Handbook
  • Spokesperson Ambassador Handbook

Implementing Ambassador Outreach

• Ambassador Tracking Spreadsheet Template – [XLS – 20KB]

Evaluating Ambassador Outreach

• “How Did You Hear About Us?” Registration Questionnaire – [Word – 26KB]
• “How Did You Hear About Us?” Data Entry Spreadsheet – [XLS – 121KB]
• Ambassador Outreach Evaluation Summary Report Template – [Word – 28KB]
• “How Did You Hear About Us?” (Spanish) Registration Questionnaire – [Word – 24KB]